Lundberg’s founding fore-farmers had an independent streak a rice field wide. And a vision that included cultivating rice and other crops in a way that preserves the soil, water, air and wildlife around us.
After fleeing the Nebraska Dust Bowl in 1937, Albert Lundberg knew caring for the land was the only sustainable path forward. He committed to farming in partnership with nature, and every generation since has followed in his trailblazing footsteps.
Four generations of Lundbergs have cultivated the soil of their rice fields alongside countless more people who have become family over the years.
Their high-quality selection includes organic and non-GMO grains, ready-to-heat offerings and wholesome snacks. We stand behind every grain, every step of the way.